The new HTC one, released on the 12th of April, has a feature which is totally new the technology world and carries the future of the Chinese company on its shoulders. ‘Ultrapixel’ is HTC’s revolutionary camera which is a drastic change to the norm. Over the past few years smartphone cameras have been increasing in megapixels year upon year with the majority of consumers believing that the higher the megapixel the better the camera, this is certainly not the case.
The higher megapixel the camera, the more pixels are displayed on the screen, however unless you are printing your pictures on A3 sized paper you will barely notice the difference between a 6 megapixel and a 13 megapixel camera. The differences between the conventional smartphone camera and the new Ultrapixel on the HTC One are quite huge, for a start the camera itself only has a 4 megapixel sensor, but don’t let that put you off because HTC have a few tricks up their sleeve. The Ultrapixel camera allows you to take photos with larger pixels which let in more light, this means that the phone takes great pictures in low light, out-performing the likes of the Galaxy S3 and the iPhone 5. The camera will give you detailed, sharp and focussed pictures and the 4 megepixel sensor means much faster shooting.
The Ultrapixel camera on the HTC One is perfect for the average consumer who will really notice the difference in quality of their pictures from daily life or nights out. For those who take things a little more seriously then it probably isn’t for you but HTC has hit the nail on the head for a large percentage of smartphone consumers.
The HTC One is available for pre-order over at amazon.co.uk now and will be released in Ireland on the 12th of April.